Our Story | PETITLUXE Luxury Kids Fashion & Designer Toys

Established 2008

Our Heritage

Where Luxury Meets Childhood

PETITLUXE was born from a simple belief: children deserve the same exceptional quality and craftsmanship that discerning adults enjoy.

Founded in Paris in 2008, our journey began when our founder, unable to find truly exceptional pieces for her newborn, decided to create them herself. What started as a personal quest has evolved into a globally recognized name in children's luxury.

Today, we partner with the world's finest artisans and heritage brands to curate collections that honor the art of childhood while never compromising on quality, safety, or sustainability.

Margaux Laurent Founder & Creative Director

Our Philosophy

Pillars of Excellence

Uncompromising Quality

Every piece is crafted from the finest materials and finished by master artisans. We accept nothing less than perfection.

Sustainable Luxury

Luxury and responsibility go hand in hand. We source ethically and support sustainable practices throughout our supply chain.

Timeless Design

Our pieces transcend trends, becoming heirlooms passed from generation to generation. Beauty that endures.

Absolute Safety

Every product exceeds the strictest safety standards. Your child's wellbeing is our paramount concern.

Craftsmanship

Our Atelier Partners

We collaborate with heritage ateliers and master craftspeople from around the world.

Italian Cashmere Weavers

Biella, Italy

French Lace Artisans

Calais, France

English Shoemakers

Northampton, England

Swiss Toymakers

Zurich, Switzerland

Client Stories

Words from Our Families

"The cashmere cardigan we purchased has become an heirloom. My mother cried when she saw the quality - it reminded her of pieces from her own childhood in France."

Victoria S.

New York

"PETITLUXE understands that children deserve beauty too. The pieces we've collected have been passed to my second child, still as beautiful as the day we received them."

Charlotte M.

London

"The concierge service is extraordinary. They helped me curate an entire christening wardrobe. The attention to detail was impeccable."

Isabelle R.

Paris

The Art of Childhood Elegance