GLAMOUR was born from a passion for self-expression and the belief that everyone deserves access to professional-quality cosmetics. Founded in 2017 by makeup artist Isabella Rose, we set out to create products that celebrate individuality and empower confidence.
What started as a small collection of lipsticks crafted in a Brooklyn studio has grown into a full range of makeup essentials loved by beauty enthusiasts worldwide. Our formulas are developed in collaboration with professional makeup artists to ensure salon-quality results at home.
We believe makeup is an art form and a tool for self-expression. Our mission is to create high-performance cosmetics that inspire creativity, boost confidence, and make professional-quality beauty accessible to everyone. We're committed to inclusivity, offering shades for every skin tone and formulas that work for all.
Our formulas deliver intense color payoff in a single swipe. Vivid, true-to-pan shades that last from day to night without fading.
We never test on animals and are Leaping Bunny certified. Beauty should never cause harm to any living being.
We offer extensive shade ranges designed for every skin tone. Beauty is for everyone, and our products reflect that.
Developed with professional makeup artists to ensure salon-quality performance. Long-lasting, blendable, and buildable.
A professional makeup artist with 20+ years of experience in fashion and beauty.
A cosmetic chemist passionate about creating innovative, skin-loving formulas.
Leading our brand vision with a focus on inclusivity and authentic storytelling.
Our in-house artist creating stunning looks and tutorials for the GLAMOUR community.
Isabella Rose launches GLAMOUR with a collection of 12 liquid lipsticks from her Brooklyn studio.
Our Velvet Matte Lipstick goes viral on social media, reaching 1 million views and selling out twice.
Launched full face collection including foundations, concealers, and eyeshadow palettes with 40+ shades.
Won "Best Emerging Beauty Brand" at the Global Beauty Awards. Launched in 25 countries worldwide.
Serving over 80,000 customers with 64+ products. Continuing to innovate and inspire beauty worldwide.
Explore our collection and find the products that bring out your best
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