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BORN FROM
THE STREETS

URBANEDGE

THE URBANEDGE MANIFESTO

We don't follow trends. We set them.

Founded in 2018 in the heart of Brooklyn, URBANEDGE was born from a simple belief: streetwear should be more than just clothing. It should be a statement, a movement, a way of life.

Our founders, former graffiti artists and skaters, grew frustrated with the lack of authentic streetwear that spoke to their experience. So they created their own. What started as custom pieces for friends quickly evolved into a global brand that represents the raw, unfiltered voice of urban culture.

Every piece we create is designed in New York and crafted with intention. We use premium materials because street style deserves quality. We keep our drops limited because exclusivity matters. And we never compromise on our vision because authenticity can't be faked.

OUR VALUES

01

AUTHENTICITY

We stay true to our roots. Every design reflects genuine street culture, not boardroom interpretations of it.

02

QUALITY

Premium materials, precise construction. We create pieces that last because real streetwear isn't disposable.

03

COMMUNITY

We're more than a brand. We're a collective of individuals who express themselves through style.

04

SUSTAINABILITY

We're committed to reducing our impact. Organic materials, ethical production, minimal waste.

MEET THE TEAM

JM

Jake Martinez

Founder & Creative Director

AL

Aisha Lee

Head of Design

MW

Marcus Williams

Brand Director

SC

Sofia Chen

Production Manager

THE TIMELINE

2018

The Beginning

URBANEDGE launches with a 10-piece capsule collection, selling out in 48 hours.

2019

First Pop-Up

Our first physical space opens in Brooklyn, becoming a hub for the local street culture community.

2020

Going Global

International shipping launches. URBANEDGE reaches customers in 50+ countries.

2022

Sustainability Pledge

We commit to 100% organic materials and carbon-neutral operations by 2025.

2024

The Movement Grows

500K+ community members strong. New flagship store opens in Tokyo.

JOIN THE MOVEMENT

Be part of something bigger than fashion.